F E B R U A R Y    U P D A T E

The City's strong market continued through 4thQ 2014, though price increases and bidding wars were more tempered. Interest rates and inventory remain extremely low with lender requirements still restrictive.  The City is capitalizing on multiple industries:  tourism, biotech, tech, and social media, among others, companies that are generating significant and real cash flow, which was not the case in the past.  Mid-Market Street revitalization is in full swing; 30+ construction projects can be seen all over the City.

San Francisco is a "Power Center," a city where we enjoy an influx of well funded buyers who are confident in real estate investment.  Four powerful streams fuel the continued surge:  international buyers seeking "safe-haven" investments, empty nesters downsizing from the suburbs, aggressive hiring from Silicon Valley and City companies, and newly-minted executives acquiring the City's best properties.

San Francisco’s strong real estate market does not appear to be weakening. Home prices will likely continue to rise moderately, and we expect to see more properties gradually hit the market. As one of the nation’s most popular relocation destinations due to a booming regional economy, San Francisco will continue to provide plenty of opportunities for both buyers and sellers.
If you're selling, positioning for more than 1 offer is key to attract buyers who are committed and highly motivated.  Pricing makes a difference.  Staging is critical.  The goal is to create multiple offers that drive the value of your house up.  We are in an "auction market," where buyers influence where prices go.
If you're buying, be prepared to compete in this sellers' market.  Your lender relationship and being ready to act immediately are crucial.  Let me start the search for you.  Planning ahead is key to your real estate success.  Now is the best time since the Lehman Brothers collapse.

Are you considering a move or a vacation home?  I can introduce you to prequalified agents in just about any area:  from Sonoma to Santa Fe, Sea Ranch to Southampton, Montecito to Miami, Palm Springs to Palm Beach, the Sotheby’s reach extends far.

Whether augmenting your portfolio with a new primary residence, a vacation property, or investment property, let's discuss your situation and help you reach your goals.  The real estate business is about building relationships with partners you can trust.  Real estate is not a job but a lifestyle; it's what I do and love to do each and every day.

Inviting.  Discreet.  Savvy.  Refined. 


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