"Artfully uniting extraordinary properties with extraordinary lives.”

J U L Y   U P D A T E

The City's strong market continues at a feverish pace as we end the second quarter.  Rents remain high and vacant apartments rare.  Interest rates and inventory remain extremely low with lender requirements still restrictive.  The City is capitalizing on multiple industries:  tourism, biotech, tech, and social media, among others, companies that are generating significant and real cash flow, which was not the case in the past.  Mid-Market Street revitalization is in full swing with 25+ construction projects seen all over the City.

San Francisco is a "Power Center," a city where we enjoy an influx of well funded buyers who are confident in real estate investment.  Four powerful streams will fuel this year's continued surge:  international buyers seeking "safe-haven" investments, empty nesters downsizing from the suburbs, aggressive hiring from Silicon Valley and City companies, and newly-minted executives acquiring the City's best properties.

Looking Forward:  Short of unforeseen economic or political incidents, we find nothing on the horizon that will dampen the market.  Housing development across the City suggests robust activity through 2014.

If you're selling, positioning for more than 1 offer is key to attract buyers who are committed and highly motivated.  Pricing makes a difference.  Staging is critical.  The goal is to create multiple offers that drive the value of your house up.  We are in an "auction market," where buyers influence where prices go.

If you're buying, be prepared to compete in this sellers' market.  Your lender relationship and being ready to act immediately are crucial.  Let me start the search for you.  Planning ahead is key to your real estate success.  Now is the best time since the Lehman Brothers collapse.

Are you considering a move or a vacation home?  I can introduce you to prequalified agents in just about any area:  from Sonoma to Santa Fe, Sea Ranch to Southampton, Montecito to Miami, Palm Springs to Palm Beach, the Sotheby’s reach extends far.

Whether augmenting your portfolio with a new primary residence, a vacation property, or investment property, let's discuss your situation and help you reach your goals.  The real estate business is about building relationships with partners you can trust.  Real estate is not a job but a lifestyle; it's what I do and love to do each and every day.

Inviting.  Discreet.  Savvy.  Refined. 


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