Blog by Paul Ybarbo

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Snapshot of the City's Market

Buyers have reason to move with more thought and deliberance. Lending has narrowed the buyer pool, so those buyers who have significant down payment, high credit score, employment, and the confidence to put all those atttributes to use are in enviable positions! In San Francisco, the playing field is much more leveled and buyers can be choosy, but what a great opportunity to capitalize on market forces!

Sellers need to be extrememly prudent with pricing. Getting ahead of the market is key when, understandably, the economy is putting buyers in a trepidatious mood. A price -- even 2 months ago -- is no longer the price today. The market is adjusting constantly.